Keep Calm and Carry On: A Motivational Slogan Born Out of War'

In September 1939, the British government produced a motivational poster titled 'Keep Calm and Carry On' in preparation for World War II. The simple yet powerful slogan was designed to raise the morale of the British public as they faced the threat of air attacks on major cities.

The original poster features the words 'Keep Calm and Carry On' emblazoned in white against a fire engine red background, accompanied by a simplified crown at the top. Despite its simplicity, the design has become an iconic representation of British resilience during times of war.

The story behind the poster is just as fascinating. It was designed to be displayed only if Germany invaded Britain, and approximately 2.5 million copies were printed. Unfortunately, most posters are believed to have been pulped at the end of the war in 1945, making original copies extremely rare.

However, some posters did survive, including those held by the Australian War Memorial, the Imperial War Museum, and British archives. One such poster was even donated directly by the British government to the museum.

The 'Keep Calm and Carry On' slogan has become a symbol of British stoicism in the face of adversity. It is a testament to the courage with which Londoners faced the Blitz during World War II, and its message continues to inspire people to this day.

In recent years, the poster's popularity has experienced a resurgence, thanks in part to its widespread use as a meme and cultural reference. However, its historical significance should not be overlooked.

As we reflect on the events of 1939, it is clear that the 'Keep Calm and Carry On' slogan was more than just a simple phrase - it was a beacon of hope and resilience for a nation facing uncertain times.

Keep calm and carry on 1939